[ SITUATION ]
A fast-growing AI SaaS was stuck at ~$15K/month in spend with a cluttered, over-segmented account.
CPA was creeping, attribution was unreliable, and creative testing was bottlenecked on a slow design pipeline.
Scaling decisions were guesswork because in-platform numbers and real revenue never matched.
[ EXECUTION ]
- 01Rebuilt account structure: consolidated audiences, deployed cost caps, and moved budget control to the campaign level for predictable scaling.
- 02Connected the AI creative engine — shipping hundreds of statics and AI video variations per week to keep testing velocity high.
- 03Fixed tracking with server-side + CAPI so every scaling decision was made on numbers I could trust.
- 04Scaled winners aggressively with cost caps while killing losers within hours, not days.
[ NUMBERS ]
DEC 2025 — SPEND$17,852
DEC 2025 — CPA$139.48
MAY 2026 — SPEND$148,907
MAY 2026 — CPA$131.08
TOTAL DEPLOYED~$399,000
MONTHLY REACH153K → 702K
business.facebook.com/adsmanager
business.facebook.com/adsmanager
