[ THE FULL LEDGER ]
Every dollar taught me something. Here's where they went.
Ten years, $100M+ deployed, 60+ brands, 10+ agencies and companies. Several engagements ran in parallel — the dates overlap because I run multiple accounts at once. That's the job.
[ CAREER LEDGER — COMPLETE · NEWEST FIRST ]
- 01Dec 2025–Present· Remote
AUTOREEL
Growth · Full-time
AI-powered video SaaS for real estate. Own paid strategy & scaling (Meta-first), creative direction, funnel structure, testing velocity. Scaled $15K → $150K/mo spend in 6 months, CPA down $8.
View file - 02Jun 2025–Present
ADEN'S LAB
Founder
Built an AI ad generator: drop a product URL, get ready-to-run Meta ads in minutes. Extracts offer, positioning, customer avatar; generates direct-response angles. Used by DTC brands, SaaS founders, media buyers, agencies. Five-figure revenue.
View file - 03Jan 2025–Dec 2025· Remote
SOCIAL HUSTLE
Senior Meta Media Buyer · Full-time
Owned and scaled Meta for leading Shopify/DTC brands, budgets mid-five-figures to $2M+/mo. 30–40% ROAS improvements via structured testing, offer iteration, creative analysis. Point person when real money was on the line.
- 04Feb 2024–May 2025· Remote
MEDIA COMPONENTS
Paid Social / Digital Marketing Specialist · Contract
Fully automated lead-gen for B2B home care: 500+ qualified leads/month at $30 CPL. Launched and scaled Meta strategies from scratch for 40+ brands across healthcare, finance, legal.
- 05Aug 2022–Aug 2024
WALLAROO MEDIA
Growth Strategist · Contract
$200K+/mo across Meta + Google. Hundreds of campaigns built and optimized; owned creative strategy and client communication.
- 06Feb 2023–Jun 2024· Remote
THE MOONLIGHTERS
Meta Ads Lead · Contract
$700K+/mo on Facebook. Advanced scaling tactics; 3x'd spend while cutting purchase CPA 20%.
- 07Aug 2023–Mar 2024· Remote
THE LIMITLESS AGENCY
Facebook Ads Media Buyer · Contract
Custom growth strategies per account; deep onboarding audits exposing exactly what brands were doing wrong. Weekends included.
- 08Dec 2022–May 2023· Remote
EASY A MEDIA
Media Buyer · Contract
Meta, Google, TikTok across the client roster; creative direction for new ad concepts.
- 09Mar 2022–Jan 2023
CITIZENNETA CONDÉ NAST COMPANY
Media Manager (Paid Social) · Freelance
Built Meta, Google, TikTok, Snapchat, Pinterest campaigns inside BuzzFeed & Complex Networks ecosystems. Launched campaigns for Amazon, Walmart, Hulu, Prada. Hourly reporting cadence.
- 10Mar 2021–Dec 2022
EVESTAR
Media Buyer · Contract
Ecommerce paid media across Meta, Google, TikTok, Pinterest. Built the TikTok Ads department from zero: 5 accounts past $50K/mo combined. 4x ROAS on Pinterest in fashion. Hundreds of client calls.
- 112016–2021
CONFIDENTIAL
The first five years. Eight figures deployed. Brands I can name on a call, not on a website.
[ THE BRAND WALL ]
Direct and through agencies. A partial list — the rest is under NDA.
DIRECT + AGENCY ENGAGEMENTS · 2016–2026 · PARTIAL LIST — THE REST IS UNDER NDA