[ SITUATION ]
A portfolio of accounts needed to deploy serious budget through the single most expensive auction window of the year.
The Black Friday / Cyber Monday window punishes hesitation: CPMs spike, and a slow hand bleeds money in hours.
Most teams freeze or overspend on losers. The plan had to be built before the weekend started.
[ EXECUTION ]
- 01Pre-built a full creative arsenal with the AI engine — every angle, format, and offer ready to deploy before Thursday.
- 02Surgical budget choreography across 1,400+ campaigns, scaling into demand as CPMs and conversion rates moved hour by hour.
- 03Hour-by-hour kill/scale decisions: cut underperformers fast, fed winners harder, rode the auction instead of fighting it.
[ NUMBERS ]
TOTAL DEPLOYED$544,397
WINDOW72 HOURS
IMPRESSIONS32,500,000
REACH10,800,000
CAMPAIGNS MANAGED1,400+
business.facebook.com/adsmanager
